How Much Does a Website Really Cost in 2026?

One of the first questions I get from potential clients is: “How much does a website cost?” And every time I give the same answer: “It depends.” That’s not evasion — it’s honesty.

A website is like renovating a flat. “How much does renovation cost?” can be €5,000 or €150,000 depending on what you need. The same principle applies here.

In this article, I’ll give you a concrete price overview for different types of websites, what affects the cost, and how to tell whether a quote you’ve received is fair.

Types of websites and indicative price ranges

1. Web business card / simple brochure site

What it is: 1–3 pages with basic information about you or your company. Contact details, brief service descriptions, maybe a gallery.

Who needs it: Sole traders, freelancers, small local businesses who need “something on the internet.”

Indicative price:

• Freelancer (template-based): €200–600
• Agency / specialist (custom): €600–1,200

2. Business presentation website

What it is: 5–10 pages with professional design, SEO optimisation, a blog section and contact forms. The foundation for any serious business.

Indicative price:

• Template-based (WordPress/Webflow): €800–2,000
• Custom design (Astro, Next.js): €1,500–4,000

3. E-commerce (online shop)

What it is: An online store with product catalogue, cart, payment and order management.

Indicative price:

• Shopify (SaaS, smaller range): from €1,000 setup + ~€50/month for platform
• WooCommerce: €1,500–5,000 setup
• Custom solution: €5,000–20,000

4. Web application

What it is: A more complex digital product — CRM, SaaS platform, booking system, internal tool, customer portal.

Indicative price: €5,000–50,000+ depending on complexity.

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What actually affects the price?

Custom vs. template design — Custom design costs more but creates a unique identity. Templates are faster and cheaper, but serious brands with custom identities often end up paying for heavy customisations anyway.

Number of pages and sections — Each page requires content, design and coding. More pages = more work = higher price.

Functionality — A contact form is cheap. A booking system, interactive calculator, multi-language support, user profiles — each adds hours of work.

Copywriting — Many agencies and freelancers only offer technical build work — you bring the copy. If you don’t have time or writing skills, that’s an additional cost (€50–200 per page for quality copywriting).

SEO from day one — Building SEO in from the start (URL structure, meta tags, schema markup, speed) is far more cost-effective than retrofitting it later.

Ongoing costs to remember:

• Domain: €10–20/year
• Hosting: €5–30/month
• Maintenance / plugin updates (WordPress): €0–100/month
• SSL certificate: free (Let’s Encrypt)

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How to spot an overpriced (or dangerously cheap) quote

Red flags:

• “Website for €100” — At that price, there’s no way to cover even the minimum hours required for quality work. You’ll get a template with your logo and text, no SEO, no optimisation, no support.

• “We work by the hour, can’t give a fixed price” — For a defined scope (e.g., a 5-page presentation website), a professional can and should give a fixed price. An open-ended hourly rate is a risk you carry.

• No written contract or specification — Without a document defining what you’re getting, you’ll end up with a “but we thought…” argument.

• Suspiciously fast delivery — “Done in 3 days” for a custom 10-page site? Possible, but it means too little attention to detail.

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Transparent pricing at MFB Solutions

We have fixed packages because we believe transparency builds trust:

• Starter — from €690 (1–3 pages, launch in 2 weeks)
• Growth — from €1,990 (5–10 pages, custom design, SEO, blog, HR+EN)
• Custom — from €3,500 (web apps, e-commerce, AI integrations)

All with a written contract and clear timelines.

Need advice for your specific situation? Fill out our short questionnaire — we’ll analyse what you need and recommend the most cost-effective approach.